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As a leader in sports and entertainment for 30 years, DIRECTV provides some of the television distribution industry’s best content aggregation, service, and user satisfaction, with or without a satellite. In 2023, DIRECTV elevated the customer experience by delivering Gemini, which can integrate customers’ content from their DIRECTV service and third-party platform subscriptions into a single one-stop, digital experience without switching TV inputs. As consumer behaviors change, DIRECTV is evolving its product with a sharp focus on delivering value to customers through genre-based programming packages, including sports and lifestyle content.
The first DIRECTV system was bought by Lemoyne Martin on June 17, 1994 at “Cowboy Maloney’s” electronics store in Jackson, Mississippi
DIRECTV launches NFL Sunday Ticket, allowing football fans to watch the full-slate of out-of-market games on Sundays
DIRECTV introduces the first live in-flight television service for airlines on JetBlue
DIRECTV deploys the first local-into-local spot beam satellite to beam all local channels for the top 41 markets in the US
DIRECTV launches High-Definition local channels using the Spaceway satellites, and followed with over 100 HD National channels, sparking the US’s appetite for HDTV content
DIRECTV launches the Game Mix channels with NFL Sunday Ticket, allowing customers to watch 8 games at once
DIRECTV is the first service to allow you to take your DVR content on-the-go with the GenieGO product
DIRECTV launches the Wireless Genie Mini and Wireless Video Bridge, bringing high-definition live video to any room in our customers’ homes without running extra wires
DIRECTV introduces the first 4K UHD content with Push VOD rentals, followed with live sports in 4K with the 2016 Masters Tournament (Golf) and 25 MLB games
DIRECTV NOW “General Market” streaming service launches with Cloud DVR
The AT&T TV premium streaming service launches nationally
DIRECTV becomes a standalone company with a singular focus on video
DIRECTV launches its dedicated free ad-supported streaming TV (FAST) platform, MyFree DIRECTV.
DIRECTV breaks the traditional cable bundle with new Genre Packs, giving customers unmatched choice, flexibility, and control
DIRECTV becomes a wholly owned portfolio company of TPG Capital